Credits

The Graphic Design Museum is the first museum in the world for graphic design. The museum exhibits the broad and dynamic area of graphic design and places current graphic design in an historical and cultural context, open to the world and technology. It represents all forms of media, from printed material to interactive web design.

What used to be a culturally defined, craftsmanship based profession has evolved into a popular, democratized discipline permeating all types of media. Today's visual communication landscape functions as a breeding ground for both text and image, which are produced and consumed simultaneously in networked loops. Contemporary practitioners generate their own context and rules, and navigate the world through an array of sampled media, methods, styles, and ideas.

The Graphic Design Museum offers an international podium for established designers and is, in addition, a platform for new top talent.

Visitors get deeper insight into the past and present of the image culture and are brought up to date with the newest developments in visual communication.

www.graphicdesignmuseum.com


The Institute of Network Cultures was established in 2004 and takes as its focus the Internet and other new forms of media. The INC was founded by Geert Lovink following his appointment as research professor ('lector') within the School of Interactive Media at the Hogeschool van Amsterdam (Amsterdam University of Applied Sciences).

The aim of the INC is to create sustainable research networks. Together with researchers and a group of students, interns and volunteers, events are organized to gather key questions and thinkers.

Each of these events, such as a conference, seminar or workshop, culminates in a publication. Formats of publication may include a printed reader, a book, video interviews, wikis, blogs, print-on-demand titles and special online magazine issues, along with conference documentation. Examples of recent INC research networks are Video Vortex (online video), Society of the Query (culture of search), Critical Point of View (Wikipedia research) and Urban Screens.

www.networkcultures.org


Valiz is an international independent publisher and was established to respond to developments in contemporary art, theory, critique, architecture and design in a broad-based and imaginative way. The driving force behind this effort is the publication of books, on our own initiative and in cooperation with others. Valiz produces critical, reflective publications that attempt to explore the subject in a way that is fully in tune with it and to provide relevant links with other disciplines. Roughly speaking, the programme consists of two components:

Theory and texts on visual culture (art theory, architecture theory, reflection on everyday images, artists’ texts);

Books that are conceived and elaborated in close collaboration with artists, architects, designers and art institutes.

Apart from publishing Valiz organizes cultural projects: debates, conferences, presentations in which certain topics in contemporary art and visual culture can be investigated.

www.valiz.nl


LUST is a multidisciplinary graphic design practice established in 1996 and based in The Hague (NL). LUST works in a broad spectrum of media including traditional print work and book design, abstract cartography and data-visualizations, new media and interactive installations, and architectural graphics. LUST considers design as a process: each design evolving from a concept resulting from extensive research.

In the course of its existence, LUST has developed a design methodology which has been described as process-based or generative-systems based design. This entails the developing of an analytical process which leads eventually to an end-product that designs itself. Moreover, LUST is deeply interested in exploring new pathways for design at the cutting edge where new media and information technologies, architecture and urban systems, and graphic design overlap. This fascination led to establishing LUSTlab in the summer of 2010. In 2010, LUST published together with Casey Reas and Chandler McWilliam Form+Code in Design, Art & Architecture (Princeton Architectural Press).

www.lust.nl

  • Concept: Graphic Design Museum/Institute of Network Cultures
  • Editors: Mieke Gerritzen, Geert Lovink, Minke Kampman
  • Editorial assistance: Morgan Currie
  • Translation Dutch-English: Jonathan Ellis
  • Copy-editing: Jonathan Ellis, Hermine Hamhuis
  • Design: LUST
  • Production: Valiz
  • Publisher: Valiz with Graphic Design Museum

I Read Where I Am is part of the INFODECODATA programme in the Graphic Design Museum.


This publication was made possible through the generous support of

  • SNS Reaal Fonds
  • Mondriaan Stichting
  • Provincie Noord Brabant
  • Gemeente Breda

Distribution

  • NL/BE/LU: Coen Sligting, www.coensligtingbookimport.nl; Centraal Boekhuis, www.boekhuis.nl; Scholtens/Libridis, www.scholtens.nl
  • USA: D.A.P., www.artbook.com
  • GB/IE: Art Data, www.artdata.co.uk
  • Europe/Asia/Australia: Idea Books, www.ideabooks.nl

ISBN 978-90-78088-55-4

Printed and bound in the Netherlands, 2011


Valiz, book and cultural projects
Het Sieraad, Studio K36
Postjesweg 1
NL -1057 DT Amsterdam
T +31-20-6764144
[email protected]
www.valiz.nl